VI. References

ActivMedia (June 1996). "Web Sales Reach $130 Million - Profitable Sites Attract $95 Million, with Little for Others to Share"

Arnold, Kling (October 1994). "The Economic Consequences Of Web". 2nd International WWW conference, Chicago

Bosley, Aneurin (April 1996). "Your Trademark in Cyberspace". The Internet Business Journal

Chatterjee, P. and Narasimhan A. (1994). "The Web as a Distribution Channel"

Geller, David (May 1996). "Strategic Web Planning"

Hoffman, Donna (July 10, 1996). "Internet and Web Use in the United States: Baselines for Commercial Development". Project 2000-Owen Graduate School of Management-Vanderbilt University

Hoffman, Donna and Novak, Thomas (February 19, 1996). "A New Marketing Paradigm for Electronic Commerce"

Hoffman, Donna and Novak, Thomas (July 1996). "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations". Journal of Marketing

Hoffman, Novak and Chatterjee, Patrali (December, 1995). "Commercial Scenarios for the Web: Opportunities and Challenges". Journal of Computer-Mediated Communication, Special Issue on Electronic Commerce

Jones, Tom (1996). "The Executive Guide to Marketing on the New Internet". The Industry.Net Marketing & Research Group

Masotto, Tom (December 1995). "Understanding the Effectiveness Your WWW Site: Measurement Methods and Technology". Commerce Net

SIBMA (July 18, 1996). "Online Advertising Will Hit Nearly $2 Billion in 2000, New 1996 SIBMA Information Study Predicts". Business Wire

Webcom (1996). "Internet Information web page - tracks statistics relating to the Internet"

Wilson, Ralph F (April 27, 1996). "Niche Marketing on the Web"

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